Apple plans to enable certain developers in EU countries to allow direct iOS app downloads from a website. This feature is expected to be introduced through a software update in the spring, according to Apple. It’s significant for EU developers as it eliminates the need for a separate app store. However, they must still adhere to Apple’s strict guidelines.
Table of Contents
Changes in Rules for Direct iOS app downloads
- Apple is loosening its rules on how developers link to external webpages for digital goods purchases.
- Developers now have more freedom in designing promotions, discounts, and deals, without being forced to use Apple’s design templates.
Benefits and Restrictions for Developers in EU
- Direct distribution to iPhone users in the EU bypasses the need for the App Store or other third-party stores.
- Developers must adhere to Apple’s rules and policies, which may include fees and tight restrictions.
- Some friction exists for end users, but this method allows developers to avoid third-party stores and design promotions independently.
Core Technology Fee and Exemptions
- Developers distributing apps through third-party marketplaces in EU countries may incur a Core Technology Fee if annual installs exceed 1 million.
- Nonprofit organizations, select educational institutions, and government entities are exempt from this fee.
- Web distribution of iOS apps also involves the Core Technology Fee process.
Developer Authorization Process
- Developers must meet specific criteria and commit to ongoing requirements set by Apple.
- Requirements include enrollment in the Apple Developer Program, registration in the EU, and good standing membership for at least two years.
- Developers must publish transparent data collection policies and comply with applicable laws.
Security Protections for Web Distribution
- Apple maintains strict security measures for distributing apps via websites.
- Apps offered through web distribution must meet notarization requirements to ensure platform integrity.
- Installation of apps from a developer’s website requires user approval in iPhone settings.
Conclusion
In conclusion, the introduction of Direct iOS app downloads from websites in the EU marks a significant shift in how developers can distribute their apps. While this offers more flexibility for developers, it also comes with stringent requirements and potential fees. However, it provides an alternative avenue for developers to reach iPhone users directly, bypassing traditional app stores.
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FAQ’s
What are Direct iOS app downloads?
Direct iOS app downloads refer to the ability for users to download and install iOS applications directly from a website, without the need for an intermediary app store like the Apple App Store.
How do Direct iOS app downloads work?
Direct iOS app downloads work by allowing developers to host their apps on their own websites. Users can then visit the website, download the app, and install it on their iOS devices.
Are Direct iOS app downloads safe?
Yes, Direct iOS app downloads can be safe if developers adhere to Apple’s strict guidelines and security measures. Apps must meet notarization requirements and be installed from registered website domains to ensure platform integrity.
Why would developers choose Direct iOS app downloads?
Developers may choose Direct iOS app downloads to have more control over the distribution of their apps and to avoid the fees and restrictions imposed by traditional app stores. It also provides a direct avenue to reach users without intermediaries.
Are there any limitations or requirements for Direct iOS app downloads?
Yes, there are limitations and requirements for Direct iOS app downloads. Developers must meet specific criteria set by Apple, such as enrollment in the Apple Developer Program, registration in the EU, and compliance with applicable laws. Additionally, apps must undergo review by Apple and be notarized to ensure platform integrity.
