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Breaking News: Yahoo acquires Artifact, A Game-Changer in AI-Driven News Aggregation

In a strategic maneuver to strengthen its content personalization prowess, Yahoo acquires Artifact, an AI-powered news aggregation and discovery platform. Crafted by Instagram co-founders Kevin Systrom and Mike Krieger, let’s delve into the details of this exciting development with Yahoo’s acquisition of Artifact.

Yahoo Acquires Artifact 3 months after its official shutdown notice published by the Artifact News App.

In January 12th the Artifact team had announced the shutdown of the Artifact News App, the Artifact Co-founder Kevin Systrom was happy about the achievements of their small team of 8. The app was recently honored as the essential app of the year by the Google Play Store.

The Birth of Artifact

Systrom and Krieger dreamed up Artifact to change how people read news, blending advanced tech with human touch for a unique news journey. But, even with devoted users, they closed Artifact recently, saying the market wasn’t big enough.

Yahoo’s Strategic Move

Yahoo Acquires Artifact to boost its online services. We don’t know how much money was involved, but they’re mainly after Artifact’s tech. Systrom and Krieger will help out for a bit but won’t stick around at Yahoo. The big win here is Artifact’s special AI personalization tech.

Integration Across Yahoo

Artifact won’t be on its own anymore. Its smart AI will spread across Yahoo’s world. Soon, you’ll see Artifact’s tech in Yahoo News and other places too. Think about news that’s just right for you, thanks to fancy computer tricks. Yahoo wants to be your go-to for online info, and Artifact’s tech fits perfectly with that plan.

The Landscape of AI and Personalization

Kat Downs Mulder, who’s in charge of Yahoo News, is really excited about getting Artifact. She thinks Artifact’s new ideas fit well with Yahoo’s old way of mixing people and computer smarts. The world of computers getting smarter and making things just for you has changed a lot, and Artifact’s tech is going to make Yahoo even better.

Systrom’s Vision

Systrom himself sees the good things that can come from teaming up. He says AI helps you find stuff you like, and Yahoo’s bigness can make that even better. Making sure people find reliable news is super important, especially now when there’s so much info out there.

The Future of Yahoo News After Yahoo Acquires Artifact

Yahoo Acquires Artifact from March 29, its the date when the deal was finalized, kicking off a new era for Yahoo News. With Artifact’s tech blending smoothly into Yahoo’s stuff, you’ll get news that’s just right for you. Whether you love tech, sports, or politics, Yahoo’s smart computer way will keep you interested and up-to-date.


In summary, Yahoo’s acquisition of Artifact isn’t just about business; it’s a leap into the future of news consumption. As Yahoo acquires Artifact, the merging of human curation and AI promises a smarter, more tailored news experience. With Yahoo integrating Artifact’s technology, we anticipate enhanced news offerings that cater to individual interests.

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The shutdown of the Artifact News App, created by Instagram’s co-founders, Kevin Systrom and Mike Krieger, is happening just a year after it started because not enough people were using it. Co-founder Kevin Systrom mentioned this in a blog post “We have built something that a core group of users love, but we have concluded that the market opportunity isn’t big enough to warrant continued investment in this way.”


What does the acquisition mean for Artifact users?

With Yahoo acquiring Artifact, users can expect integration of Artifact’s innovative technology into Yahoo’s platforms, potentially enhancing their news experience.

Will Artifact continue to operate as a standalone app?

No, Artifact will no longer function as a standalone product. Instead, its features and capabilities will be integrated into Yahoo’s ecosystem.


Mithilesh Jha is a graduate in Medical Science, a passionate learner, Blogger & a Youtuber. He has been working and writing content for many years and he believes that technology is the future.

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